„We Love Moms: Preventing Postpartum Depression“

Background

Over 300,000 women around the world give birth every day. A majority of those will experience some type of “baby blues” within the following days or months after delivery. Among them, it is estimated that 1 out of 7 develop a much more serious mood disorder, referred to as “postpartum depression.”

Problem

Regardless of where their feelings of loneliness, inadequacy, exhaustion, or sadness may fall among this spectrum, they face significant physical, emotional, and mental challenges while navigating the gap between expectations and reality.

Actual Challenge

How can we help women maintain a feeling of positivity, capability, and confidence as they embark upon their first chapter of this incredibly rewarding gift of motherhood?
Challenge owner: Andreas Liebl (adidas)